Understanding of rural marketing environment help in taking various marketing decisions like product decision, price decision, demand estimate decision etc. Demographic, socio cultural, economic factors in rural areas help in preparing marketing plan for the marketer.
What rural marketing means?
Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to desired exchange with rural customers to satisfy their needs and wants, and also to achieve organizational objectives.
How many A’s are important in rural marketing?
Rural Marketing – 4 A’s of Rural Marketing: Affordability, Availability, Awareness and Acceptability.
What is the significance and problems of rural marketing?
Other problems of rural marketing are natural Calamites: Vast cultural diversity, vastly varying rural demographics, poor infrastructure, low income levels and low levels of literacy often tend to lower the presence of large companies in the rural markets.
What are the basic features of rural marketing?
Marketing mix: The urban products cannot be dumped on rural population; separate sets of products are designed for rural consumers to suit the rural demands. The marketing mix elements are to be adjusted according to the requirements of the rural consumers.
Which is the feature of rural marketing?
Predictability: Unlike urban markets, the rural markets are difficult to predict, and possess special characteristics. The featured population is predominantly illiterate, have low and irregular income, lack of monthly income, and flow of income fluctuating with the monsoon winds.
Why is rural market attractive?
There exists more attractive business opportunities in rural than urban. Rural market is more potential for consumer durables and services. Rural population largely depends on agriculture and it can contribute nearly 50% to total national income. Agriculture enjoys significant portion in export business, too.
What is rural market rural marketing?
Rural market includes all business activities which involved in flow of goods and services from producers to rural consumers. Rural market offers growth opportunities as the urban markets are increasingly becoming competitive and in many products even getting saturated.
How do you define rural markets?
The National Sample Survey Organisation (NSSO) defines rural markets as those areas with fewer than 5,000 residents, a population density less than 400 people per square kilometer and at least 75 percent of the male working population employed as agriculturists.
ADVERTISEMENTS: The standard of living of rural areas is low and rural consumers have diverse socio-economic backwardness. This is different in different parts of the country. A consumer in a village area has a low standard of living because of low literacy, low per capita income, social backwardness and low savings.
How do you attract rural customers?
Rural Marketing – Promotion Strategies
- Personal Selling in Rural Region.
- Push-up Sales Promotion.
- Free Distribution of Samples.
- With-pack Premiums.
- Price-off Premiums.
- Money Refund Premiums.
- Exchange Premiums.
- Interactive Games.
What are the advantages of rural marketing?
Due to rural marketing system, rural buyers can easily access needed standard goods and services at fair prices. In the same way, rural marketing improves rural infrastructure. Additionally, rural marketing can also improve their income. These all aspects can directly improve living standard.
How is rural marketing different from urban marketing?
One is the selling of agricultural products from the rural market to the urban market. And the other thing is the selling of manufactured products from the urban regions to the rural market. The marketing strategy in both the rural-urban areas is not that different, but the customers are.
Why do companies go to the rural market?
Since the urban market has become so saturated, and it has all the products available to them. Thus, companies turn to rural areas to increase sales. Also, the competition is very less in rural regions as compared to urban places. 2.
What is the role of Public Relations in rural marketing?
Public Relations − Public relations in case of marketing promotions in case of rural areas are highly important so as to create the formal relationship with the newly acquired customers. Also, dissemination of information concerning the rural folk is possible only through effective public relations.
What are two broad categories of rural marketing in India?
Rural marketing in Indian economy can be classified under two broad categories. i. The market for consumer goods that comprise of both durable and non-durable goods ii. The market for agricultural inputs that include fertilizers, pesticides, seeds, and so on
