A 30-second ad spot in this year’s Super Bowl costs an average of $3.5 million. That’s an 84 percent increase from 10 years ago and the highest amount advertisers have ever had to pay. While that is quite the price hike, it is in line with the growth in TV audience, which has just about doubled over the past decade.
How much did a 30-second Super Bowl commercial cost in 2003?
Super Bowl commercial price history
| Year | Price of 30-second commercial |
|---|---|
| 2000 | $2,100,000 |
| 2001 | $2,200,000 |
| 2002 | $2,200,000 |
| 2003 | $2,200,000 |
What did a 30-second commercial during the Super Bowl cost in 2010?
$2.95 million
Cost of a Super Bowl Commercial Over the Years
| Year | Cost of a 30-Second Ad |
|---|---|
| 2010 | $2.95 million |
| 2015 | $4.25 million |
| 2016 | $4.8 million |
| 2017 | $5.4 million |
How much is a Super Bowl commercial this year?
At $6 million, NBC would be seeking a 9.1% increase over the $5.5 million CBS sought for 30 seconds of ad time in 2021 and Fox pressed for in 2020.
What was the average cost of a Super Bowl commercial in 2010?
Cost of a Super Bowl Commercial Over the Years
| Year | Cost of a 30-Second Ad |
|---|---|
| 2000 | $2.1 million |
| 2005 | $2.4 million |
| 2010 | $2.95 million |
| 2015 | $4.25 million |
What was the price of a 30-second Super Bowl ad in 2008?
The price is up slightly from last year’s $5.2 million, and $1 million more than the cost to air a commercial during the 2014 Super Bowl. In just over a decade, the price of the average Super Bowl ad has nearly doubled, as the average 30-second ad cost $2.69 million in 2008, according to Nielsen Media Research.
What was the most expensive Super Bowl commercial?
1. (tie) Amazon, Alexa
- Commercial: Before Alexa.
- Length: 90 seconds.
- Cost: $16.8 million.
- Year: 2020.
- Super Bowl: LIV.
How Much Do Super Bowl commercials cost 2021?
At $6 million, NBC would be seeking a 9.1% increase over the $5.5 million CBS sought for 30 seconds of ad time in 2021 and Fox pressed for in 2020. CBS’ 2021 broadcast of Super Bowl LV generated approximately $545 million in in-game advertising, according to Kantar, a tracker of ad spending — a new record.
