A distribution channel represents a chain of businesses or intermediaries through which the final buyer purchases a good or service. Distribution channels include wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the manufacturer sells directly to the consumer.
Is the path a product takes from its producer or manufacturer to the final user?
Chapter 21: Distribution
| A | B |
|---|---|
| channel of distribution | The path a product takes from its producer or manufacturer to the final user |
| intermediary | Middleman business involved in sales transactions that move products from the manufacturer to the final user |
How a product goes from the producer to the final consumer?
The producer sells the goods or provides the service directly to the consumer with no involvement with a middle man such as an intermediary, a wholesaler, a retailer, an agent, or a reseller. The consumer goes directly to the producer to buy the product without going through any other channel.
Who is the final user for a good or service?
consumer
A consumer is someone who is the final user of an item–a good or service. For example, when you eat, you consume the food. You are the final destination, the final user of the food, making you a consumer of food.
What are the two major types of merchant intermediaries?
The two major types of merchant intermediaries are: Wholesalers • Retailers Marketing Essentials Chapter 21, Section 21.1 Page 10 Channel Members Wholesalers * are businesses that buy large quantities of goods from manufacturers, store the goods, and then resell them to other businesses.
Which type of intermediary brings buyers and sellers together without taking ownership of products?
Intermediaries put buyers and sellers together without taking ownership of the product, service or property. They act as go-betweens. Intermediaries, sometimes called brokers or agents, are valuable because they have the skill, knowledge, experience and, just as importantly, a network the buyer or seller may not have.
When a product is purchased for personal use the final user is the?
Vocabulary Quiz 4 Review
| A | B |
|---|---|
| channel of distribution | the path a product takes from producer or manufacturer to final user |
| industrial user | When the product is purchased for use in a business |
| consumer | When the product is purchased for personal use |
What four types of products are purchased for personal use or consumption?
There are four types of consumer products, and they are convenience, shopping, specialty, and unsought.
Distribution channels are the paths that products or services take when travelling from the manufacturer or provider to the consumer or user.
The path a product takes from producer or manufacturer to final user is called the channel of distribution. Channel members include wholesalers, retailers, agents, independent manufacturers’ representatives, and brokers.
When goods or services are sold directly from the producer to the final user of the item?
test
| Question | Answer |
|---|---|
| occurs when products are supplied to only one dealer within a certain geographic area. | exclusive distribution . |
| uses all suitable outlets to sell a product. | intensive distribution. |
| occurs when goods or services are sold by the producer to the final consumer. | direct distrubution. |
Manufacturers may use brokers and agents, who do not take title possession of the goods, in marketing their products. Brokers and agents typically perform only a few of the marketing flows, and their main function is to ease buying and selling—that is, to bring buyers and sellers together and negotiate between them.
When a product is purchased for personal use, the final user is a consumer. The path a product takes from its producer or manufacturer to the final user. When the product is purchased for personal use, the final user is classified as a consumer.
Who is the final user of a product?
is the path a product takes from its producer or manufacturer to the final consumer. when the product is purchased for the use in a business, the final user is classified as an industrial user. When the product is purchased for personal use the final user is classified as a consumer intermediaries
Who is the final user in a distribution channel?
Channel of distribution is the path a product takes from its producer or manufacturer to the final consumer. when the product is purchased for the use in a business, the final user is classified as an industrial user. When the product is purchased for personal use the final user is classified as a consumer
When to make a decision about deleting the product?
At what stage in the product life cycle would it be most likely to make a decision about deleting the product? What is the term that refers to a product’s identity, as represented by its name and/or mark? What is the difference between a customer and a consumer? A consumer buys a product either to resell it or make it into another product.
How is direct distribution used for consumer products?
Channel A (consumer products) Manufacturer/producer directly to consumer. There are six ways in which direct distribution is used for consumer goods. 1. selling products at the production site. 2. having a sales force call on consumers. 3. using catalogs or ads to generate sales. 4. using telemarketing. 5. using the internet to make online sales.
