Since Starbucks was named after a nautical character, the original Starbucks logo was designed to reflect the seductive imagery of the sea. An early creative partner dug through old marine archives until he found an image of a siren from a 16th century Nordic woodcut.
Is the Starbucks logo a mermaid or Siren?
From its small beginnings in 1971, the Starbucks logo design has always been a two-tailed mermaid. These days, we call her by her proper name – the siren, even though the newest logo design doesn’t explicitly show that she has two tails.
Why did Starbucks choose Melusine?
Melusine was known to draw people to her — and in alchemy, philosophers yearned for her because of her promise of unity. The Starbucks blog explains why they chose this two-tailed mermaid for the logo: Suddenly, there she was: a 16th century Norse woodcut of a twin-tailed mermaid, or Siren.
Is Starbucks logo bad?
Yes. The new Starbucks logo, which drops the company name is a bad idea. Dropping the “Starbucks” and the “Coffee” from their logo, and turning their symbolic mermaid into their well-known green coloring is not a strong enough change to create a usable “symbol only” corporate identity.
Is a siren a mermaid?
First Appearance Sirens are mermaids who are able to lure sailors towards rocky shores via their hypnotic singing, causing the sailors to crash into the rocky coast of their island, meeting a watery demise.
Why is Starbucks symbol a mermaid?
The Origins Of The Siren The double-tailed mermaid appears to be a reference to an Italian medieval character Starbucks has claimed as “Norse”–but in any case, the imagery, born from a maritime book, inspired its founders to make her the logo of the Seattle coffee shop.
What is a two tailed mermaid called?
gorgona
Called gorgona in modern Greek, the two-tailed mermaid had been part of ancient Greek mythology as well as part of Medieval and Renaissance art. She is always shown full-face.
