Storage is the activity of storing products at warehouses and logistics centers. Its role is to provide a steady supply of goods to the market to fill the temporal gap between producers and consumers. It also plays an important role in maintaining quality at warehouses and logistics centers and value of products.

Why is storage important in marketing?

Storage is an important marketing function, which involves holding and preserving goods from the time they are produced until they are needed for consumption. The storage of goods, therefore, from the time of production to the time of consumption, ensures a continuous flow of goods in the market.

What is the importance of storing?

STORAGE Storage is an important marketing function, which involves holding and preserving goods from the time they are produced until they are needed for consumption. The storage of goods, therefore, from the time of production to the time of consumption, ensures a continuous flow of goods in the market.

What is the importance of storing food?

Storing foods at cold temperatures slows the growth of microorganisms, thereby limiting food poisoning while preserving food’s nutritional qualities and good taste.

Which market function is storage?

Storage is defined as ‘the marketing function that involves holding goods between the time of their production and their final sale. ‘ It bridges the gap between the time when goods are produced and the time when these are ultimately consumed as there is always a time gap between production and consumption.

What are the principles of storage?

Principles of storage

  • Control of respiration. Respiration is a breakdown process; hence storage method should provide a means to minimize this metabolic process.
  • Control of transpiration.
  • Prolonging the Dormancy period/Control of sprouting and rooting.
  • Control of spoilage.

What is the importance of storing sandwiches properly?

Storing sandwiches is one of the most important activities after preparation wherein they are to be kept properly to avoid spoilage. The most important principles for sandwich safety are keeping temperatures cool and avoiding cross contamination.

What are the main basis of storage in society?

Storage enables the society to face natural calamities such as floods, famine, drought etc. In such emergencies, commodities can be made available from the storage.