Demographic segmentation is defined as a market segmentation method based on variables such as age, gender, income, etc. This segmentation helps organizations understand consumer behavior accurately that in turn, helps them perform better.
Why is demographic segmentation effective?
Demographic segmentation divides the consumer market into smaller categories based on common demographic factors. These smaller segments help companies understand their prospective markets better, allowing them to utilize their resources and time more efficiently.
What companies use demographic segmentation?
It’s well known that massive companies like Facebook and Instagram use extremely specific demographic segmentation to help advertisers effectively target their users. Think of your own encounters with social media advertisements.
What are the different demographics?
Demographic characteristics most commonly used in public health statistics include:
- Age.
- Gender.
- Race.
- Ethnicity.
- Geographic Area.
- Educational attainment.
- Income level.
What is meant by demographic?
What Are Demographics? Demographic analysis is the study of a population based on factors such as age, race, and sex. Demographic data refers to socioeconomic information expressed statistically including employment, education, income, marriage rates, birth and death rates, and more.
What is the root word of demographic?
The word demography comes from two ancient Greek words, demos, meaning “the people,” and graphy, meaning “writing about or recording something” — so literally demography means “writing about the people.” Like many branches of the sciences, demography began in the 19th century, when the general craze for cataloging …
What is demographic characteristic?
Demographics are the classifiable characteristics of a given population. Demographic characteristics most commonly used in public health statistics include: Age. Gender. Race.
Who is father of demography?
John Graunt
A corner of history: John Graunt, 1620-1674, the father of demography.
