updates

Why are marketers sometimes forced to reposition their products or services?

Marketers have to reposition their services or products to cater to a new market segment and to ensure profitability. To ensure profitability the company ...

Published: Jul 14, 2026

news

Which is the No 1 TV brand in India?

Most Popular TV Brand in India – Samsung In terms of market share, Samsung is the leader in Television market. With roughly 30% market share (source: Busi...

Published: Jul 14, 2026

updates

Does mass media influence public opinion?

The relationship between politics and the mass media is closely related for the reason that media is a source in shaping public opinion and political beli...

Published: Jul 14, 2026

news

Why is the media considered an example of a dual product market?

The number of papers sold is of major interest to the advertisers as they look to see how many people will view their promotions. The advertisers then buy...

Published: Jul 14, 2026

general

What are the tools used in marketing?

Below are some marketing tools with an explanation of what they are and why businesses use them. Classified adverts. Classified adverts or classified ads ...

Published: Jul 14, 2026

updates

What is the purpose of product positioning?

Product positioning is the process marketers use to determine how to best communicate their products’ attributes to their target customers based on custom...

Published: Jul 14, 2026

news

Where can I find market share information?

Market Shares Company shares are available in the industry report under the tab Major Companies. Market shares for companies, brands, or other criteria (e...

Published: Jul 14, 2026

updates

What is social criticism example?

George Orwell and Charles Dickens wrote Animal Farm and A Tale of Two Cities, respectively, to express their disillusionment with society and human nature...

Published: Jul 14, 2026

news

Why do companies use advertisements?

Companies use advertisements as part of a marketing program to increase sales of their products and services. Companies with retail outlets use advertisin...

Published: Jul 14, 2026

updates

What is a example of consumerism?

The definition of consumerism is the protection of the rights and interests of the general pool of buyers, or an obsession with buying material goods or i...

Published: Jul 14, 2026