updates

What strategies are used in marketing to influence children and teens to purchase and consume certain foods?

These food marketing channels include television advertising, in-school marketing, product placements, kids clubs, the Internet, toys and products with br...

Published: Jul 14, 2026

general

How do you Personalise a mug?

A fantastic and simple way to personalise a mug is to use the familiar Sharpie brand pens to ink a hand-drawn design on the mug. The oil-based Sharpies wo...

Published: Jul 14, 2026

news

What does broadcast advertising mean?

Broadcast advertising is the advertising of services or products that uses out-of-home mediums to reach broad audiences: i.e. T.V., Radio, Billboards, etc...

Published: Jul 14, 2026

general

Can anything be branded Can steel be also branded?

Tata Steel (Tisco) isn’t the first company to brand its steel. Even in India other steel companies are hoping to keep their bottomlines steady by producin...

Published: Jul 14, 2026

updates

How does a market researcher use statistics?

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may fo...

Published: Jul 14, 2026

news

What is Facebook store traffic?

The store traffic advertising objective allows you to create Facebook ad campaigns to increase foot traffic and boost sales at your physical stores. You c...

Published: Jul 14, 2026

news

What is the first step in segmentation?

The first and foremost step is to identify the target market. The marketers must be very clear about who all should be included in a common segment. Make ...

Published: Jul 14, 2026

news

What is a marketing shotgun approach?

A shotgun approach, in the context of marketing, is a strategy where a promotional campaign for products or services targets as large of an area or popula...

Published: Jul 14, 2026

general

Where is paua found?

New Zealand Päua are found around the coast of New Zealand, in shallow water clinging to rocks. They are much more abundant, and grow larger, in the colde...

Published: Jul 14, 2026

general

What is B2B and B2C segmentation?

A B2B target audience is smaller than a B2C target audience. In B2C sales the target market can include millions of potential customers, whereas a small n...

Published: Jul 14, 2026