updates

What can research skills be used for?

In a nutshell, research skills help us find answers to questions. Research skills are the ability to search for, find, collect, analyse, interpret and eva...

Published: Jul 16, 2026

general

How do you know you have provided good customer service?

Good customer service typically means providing timely, attentive, upbeat service to a customer, and making sure their needs are met in a manner that refl...

Published: Jul 16, 2026

news

What is the difference between traditional advertising and online advertising?

The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional ma...

Published: Jul 16, 2026

general

How marketing environment does affect the marketing mix strategy?

Thus, with information from the marketing environment, management is able to perform marketing mix strategy, a marketing mix strategy is one way of winnin...

Published: Jul 16, 2026

general

What are the 3 purposes of packaging?

The Three Main Functions of Packaging Protection. Containment. Communication. What is the purpose of packaging for business? Packaging is important for va...

Published: Jul 16, 2026

updates

Can printing presses print varnish instead of ink?

A varnish is a coating that can be printed on a press like ink is. You can print the varnish either as a flood, which covers the entire print, or a spot v...

Published: Jul 16, 2026

news

Why is it important to integrate your marketing communication efforts?

Integrated marketing communication ensures two way dialogue with customers – a must in all business. Integrated marketing communication plays an essential...

Published: Jul 16, 2026

updates

What are the challenges of delivering services?

10 common and persistent IT service delivery challenges Lack of buy-in and adoption of best practices. Lack of communication. Lack of business knowledge. ...

Published: Jul 16, 2026

general

What is the meaning of B2B marketing?

Business-to-business Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and...

Published: Jul 16, 2026

updates

What is penetration in retail?

Market penetration is a measure of how much a product or service is being used by customers compared to the total estimated market for that product or ser...

Published: Jul 16, 2026